Give people a reason to notice and make it exceedingly clear. Don’t expect people to notice a different arrangement of the same spots.

As Seth Godin says, [purple cows turn head(https://www.goodreads.com/book/show/641604.Purple_Cow).

Purple cow is a marketing concept developed by marketer and entrepreneur Seth Godin that states that companies must build things worth noticing right into their products or services. “as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.”