The term marketplace has transformed from a positive to a negative. Online marketplaces are nothing like real world marketplaces, whereby merchants come together to offer a variety of goods to customers.

It’s frustrating to see the biggest companies get bigger. It’s more fun rooting for the small players, with more to gain from small wins.

Marketplaces should not be for the benefit of one. Find the best qualities of real world marketplaces, then bring those online. Digital commerce is still in early innings.